Prevent Lens Spamming
With tools like Easy Lens and the latest AI technologies, creating and publishing lenses has become extremely fast and effortless. As a result, some creators are now releasing new lenses every hour, hoping for a “lucky viral” hit.
This flood of low-effort content makes it much harder for high-quality, thoughtfully crafted lenses to gain visibility. Increasingly, I see genuinely impressive work receiving little to no reach simply because it gets buried.
A straightforward way to address this issue would be to introduce limit on the number of lens submissions per creator in a certain period of time.
Meshmaker
shared this idea
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Rahul
commented
"I am writing to formally report a growing spam issue within the Snapchat Lens ecosystem that is actively harming community engagement for legitimate developers.A group of users is currently exploiting automated features, specifically using the 'Easy Lens Studio' templates and web-based generators, to mass-produce low-effort content. These individuals create multiple duplicate creator profiles to bypass standard upload limits. By feeding the exact same text prompts into AI generators across these various accounts, they are successfully publishing between 25 and 30 identical or near-identical lenses every single day.As a dedicated Lens Creator, I invest significant time, technical skill, and effort into designing high-quality, original experiences using the full desktop version of Lens Studio. Unfortunately, this flood of automated, low-quality spam is clogging the discovery feeds. It algorithmicly suppresses genuine creations, draining organic engagement from the creators who actively build the platform's value.I urge the Snapchat moderation and engineering teams to investigate this automated mass-upload behavior, enforce strict rate limits on prompt-based lens publishing, and take decisive disciplinary action against these multi-profile spam accounts."
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Good day! Thank you very much for this feedback. This is a pattern we have also observed recently, and is something we will be working on to ensure that all unique Lenses are given the visibility needed for evaluation and approval for distribution on Snapchat.
Sincerely,
Kalen
