I propose adding a new feature allows users to receive automatic notifications when they enter an area with a Custom Location Lens or pass near one. The notification will appear directly on the Snapchat app with a brief description of the lens, making it easier to discover and experience."

Benefits:
This feature simplifies the discovery of Custom Location Lenses, whether the user is at the location or nearby. It increases engagement with the lenses at the right time and place. It also supports interactive campaigns and creators by enhancing the visibility of custom lenses and boosting interaction with brands or events.

How the Feature Works:
When a user enters an area with a Custom Location Lens or passes near it, a notification is sent automatically via the Snapchat app. The notification includes a brief description of the lens and a "Try Lens" button for immediate access. Users can manage these notifications through their settings to enable or disable them as desired.

Notification Examples:
"Hey! There’s a fun interactive lens nearby. Tap here to try it now!" 📍👀