Lens Creator Rewards (Lens Studio 5.0)
I hope this message finds you well. I am writing to provide some feedback and request a revision to the current Lens Creator Rewards program.
As an active Lens creator, I am proud to share that my Lenses consistently achieve between 100 million to 200 million views, with over 100,000 qualified posters per Lens. Despite these impressive metrics, I have identified a significant concern regarding the requirement for unique qualified posters in the rewards criteria.
The current structure, which prioritizes unique qualified posters, presents a challenge. If a single Lens performs exceptionally well, as mine often do, there is little incentive for me to create new Lenses. This is because it becomes increasingly difficult to meet the unique qualified posters requirement for subsequent Lenses, even if the new Lenses perform equally well or better.
Other social networking platforms do not impose such restrictions, and I believe this requirement stifles creativity. If a creator achieves 400 million views and over 1 million qualified posters (from the specified countries), there should still be opportunities to earn rewards for future high-performing Lenses. Under the current system, there is a lack of motivation for creators to produce new content if they know they are unlikely to receive further rewards.
Additionally, I propose that instead of the unique qualified posters requirement, only the qualified posters from the required countries should be considered. This would simplify the process for creators and still maintain high standards for content quality. Removing the unique qualified posters requirement and focusing solely on the required countries’ qualified posters will make it easier for creators to continue producing innovative and engaging content.
I propose that the Lens Creator Rewards program be updated to remove the unique qualified posters requirement. This change would encourage continued creativity and innovation among creators, ensuring that high-quality content is consistently produced for the platform.
Thank you for considering my feedback. I look forward to your response and am hopeful for a revision that supports and rewards the creative efforts of all Lens creators.
Best regards
Honey
shared this idea
It sounds like there might be some confusion about how the current program works based on the feedback you had shared so I will do my best to respond to your points.
- A single Lenses performance will not have any impact on future Lenses submitted. That goes to say that if you create a Lens that does exceptionally well, it will not limit the earning or engagement potential of future Lenses in any way.
- Each Lens’ engagement is calculated individually, and the rewards can overlap. We hope that the motivation lies within the ability to increase your earned awards based on the number of Lenses that reach the engagement threshold. The more Lenses you create that reach that 15,000 Unique Qualified Posters, the more you will earn.
- Our program currently only counts Qualified Posters from the qualified countries as you described!
- Unfortunately we cannot issue rewards to every Lens submitted to the program, as much as we would like to! The unique qualified poster requirement exists to provide Creators with a clear target to reach and helps ensure that innovative and high-quality is something that we continue to reward.
As always, you can find the full details of the program here. Our team has spent a lot of effort making sure that the program’s new format is very transparent to the Creator Community. We encourage you to continue to submit and enroll new Lenses into the program. Based on your past success that you’ve shared above, I’m confident that you will have no issue earning rewards with new Lenses you create!